Term insurance
Maximum protection per rupee for people who depend on your income.
Life insurance
The purpose is simple: replace the financial value of your future income if you are not there. The hard part is sizing it honestly, disclosing correctly and choosing the right type.

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In plain English
Pure term insurance buys a large death benefit for a low premium. Traditional endowment and savings plans combine a smaller life cover with a maturity value. Both can be legitimate; confusing their jobs is where bad decisions begin.
Maximum protection per rupee for people who depend on your income.
Insurance plus disciplined savings, with lower cover and a maturity value.
Targeted add-ons for disability, critical illness and premium waiver.
How it works
Five simple stages. Whichever kind of policy you eventually pick, the machine underneath is the same - everything else is about choosing its settings well.
State health, lifestyle, occupation, income and existing cover accurately.
The insurer assesses medical and financial evidence, then offers terms.
The final policy schedule records the cover, term, premium and nominee.
Pay on time and update nomination, contact details and material policy records.
The nominee submits the required evidence and the insurer assesses the promise made in the policy.
The two jobs
Pure term insurance is designed to replace income with a large death benefit. Endowment and savings plans combine a smaller cover with a maturity value. Judge each product against the job it is meant to do.
| Term insurance | Endowment / savings | |
|---|---|---|
| Primary job | Income protection | Disciplined long-term saving |
| Cover per premium | High | Low |
| Maturity value | Usually none | Yes, by plan terms |
| Liquidity | Not applicable | Usually limited and costly early |
Types of term cover
The death benefit stays fixed through the chosen term. It is usually the cleanest starting point for family protection.
The cover rises by a defined schedule, which may help with inflation but usually costs more.
The benefit reduces over time and may fit a defined declining liability better than broad family income protection.
The insurer pays in instalments rather than one lump sum. Choose it only when the family genuinely benefits from less flexibility.
Size the promise
Choosing an insurer
Protect the future claim
Declare diagnoses, medication, tests, surgery and relevant family history exactly as asked.
Smoking, nicotine, alcohol, occupation and hazardous activities must be answered accurately.
Cover is financially underwritten. Keep income proofs consistent and current.
Use the right nominee, keep contact details updated, and make sure family knows the policy exists.
Common misconceptions
A salary multiple is only a sense-check. Debts, goals, dependency years and existing assets decide the actual gap.
Maturity value and protection solve different jobs. Combining them can reduce cover and flexibility.
Avoiding insurer-arranged evidence can make the original application record weaker, not safer.
Nomination helps the insurer discharge the claim; succession and beneficial ownership can depend on law and circumstances.
Tax
Premium and benefit treatment depends on the product, issue terms, prevailing law and the customer's tax regime. Protection should fit before any tax advantage is considered.
Go deeper
An honest fit check
Someone depends on your income or unpaid work. You have loans or long-term family goals.
No one is financially dependent on you and you have no liabilities. You are treating insurance as a quick-return investment.
Claims, handled
One person, one number, from the first call to the final settlement. You stay with your family; we carry the paperwork and follow-ups.
One call starts everything - no forms, helpline queue or ticket number.
Eligibility, limits, waiting periods and the right claim route, explained plainly.
Forms are pre-filled, documents checked and insurer queries answered.
Every approval and deduction is broken down. We contest what is unsupported.
Why MITRA
We compare the clauses that decide what gets paid, explain the trade-offs before purchase, and stay accountable when the policy is tested.
Waiting periods, room eligibility, co-pays, exclusions and definitions are reviewed before the premium.
Recommendations are narrowed around fit, with the downside of each option stated clearly.
For eligible policies bought or ported through MITRA, a named expert coordinates the claim from first intimation to the final explanation.
Good questions
Straight answers, in plain English.
Enough to replace the economic contribution your dependants would lose, clear material debts and fund committed goals, after subtracting assets already available for those needs.
Adequate protection usually comes first. A savings-linked plan has a narrower fit when certainty and disciplined commitment matter more than liquidity and higher expected returns.
Through the years people depend on your income or unpaid work. Extending far beyond the dependency period can add cost without solving a real risk.
Nomination helps the insurer pay the claim, but legal ownership and succession can depend on the policy structure, applicable law and family circumstances.
Yes - consultations and claims support are free for you. Like all insurance intermediaries, we earn a standard commission from insurers when a policy is issued. Our advisors are measured on fit and claim outcomes, not sales targets.
A dedicated claim expert prepares and verifies your documents, coordinates with the hospital, insurer or TPA, resolves queries, and explains the final settlement in plain language. It is included for policies bought or ported through MITRA.
No intermediary can decide or guarantee a claim outcome. The insurer decides based on policy wording and the facts of the claim. MITRA makes sure your file is complete, follows up, contests unsupported deductions and escalates when valid grounds exist.
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